Essays


What’s up with our band merchandise?

As mentioned in my update, I’m about to release a new album. This has lead me down a rabbit hole of trying to figure out how to release it. The band, by the way, is not a band. It’s a recording project. I can’t rely on traditional outlets or concerts to generate exposure and sales. I also don’t want to just release it digitally and hope 10 people buy it on iTunes… which would effectively earn me a grant total of ~$50.

So, that leads me to ask, what’s the value of recorded music?

For a lot of people, including myself, that’s a wishy-washy question to answer. How about these questions: When the last time you bought music? Or, when you do purchase music, do you prefer CDs or digital downloads? Maybe you prefer streaming?

If you are a musician, there’s a good chance that you buy a lot of music. It’s like working in the restaurant/bar service industry and leaving big tips; it’s part of your job, and it’s arguably somewhat ingrained in your soul to support your peers. Most musicians go to shows and buy albums. We all know the work it takes to make them, and because of that we’re basically a support group. I buy your CD, you buy mine, etc.

However, if you’re not a musician, you probably value recorded music a little differently… and that’s totally okay.

… Continue reading